The great thing about working in multiple marketing agencies is you get to see behind the curtains of all kinds of businesses. You learn about the way they attract, service and maintain their clients. Marketing starts the process, sales takes over, then service. All in the hopes of turning that prospect, into a long-term, repeat customer.

Clients engage an agency to bring fresh ideas, and creative firepower that the firm just doesn’t have in house. Often times, the primary goal of the engagement is to generate more leads, which logically, produce more sales.

Rarely however is an agency engaged to help develop strategies to close a higher percentage of the prospects already in the funnel, which seems like a gap.

What if the firm could have their prospects speak directly with your happiest customers about their experience? What if those happy customers could brag about their engagement and how much they would recommend the firm? Wouldn’t that have a profound impact on prospect?